It has long been accepted that the styling of a property for sale optimises the sale value and reduces the period of time in which a property is on the market.
The same holds true for rental properties.
Careful thought and consideration should be made when marketing your property for lease. The first consideration is professional photography.
For Lease marketing is littered with properties with poor quality photographs which do not show the true advantages of the property.
By investing in professional photography, your property instantly becomes more appealing to prospective tenants who will be more inclined to click and enquire upon your property. As with sales, statistics show that rental properties with professional photography lease quicker and a achieve an optimal rent.
Styling your property may mean “staging” for the property to be furnished with modern fittings for promotional purposes. Styling also includes clearing cluttered areas prior to photography. By removing clutter from benchtops and living areas you are making the area more attractive and making it appear larger.
By investing in professional photography and a little thought into styling and presentation prior to marketing for intending tenants does make a difference in attracting the right tenant in the shortest period of time.
Article and research on behalf of LPMA (Leading Property Managers Australia)